About Us

ABOUT INDI ROOTS

Artisanal Timeless

Indi Roots is a contemporary artisan womenswear label based in Pune, India, creating handcrafted collections for boutiques, concept stores, resort retailers, and sustainable fashion businesses around the world. Our philosophy begins with comfort.

We believe clothing should feel natural against the skin, move effortlessly with the body, and carry a sense of quiet beauty. Through natural fabrics, small-batch production, and skilled craftsmanship, we create garments that celebrate both heritage and modernity.

Inspired by India's rich textile traditions, our collections bring together handwoven fabrics, artisanal techniques, and contemporary silhouettes that resonate with global audiences.

Every piece reflects:

  • Natural and breathable fabrics
  • Thoughtful design
  • Slow fashion values
  • Artisan craftsmanship
  • Limited production

We work closely with skilled artisans and textile communities, preserving traditional techniques while creating clothing suited for today's conscious consumer. For retailers, Indi Roots offers more than products.

We offer meaningful collections with strong stories, ethical production practices, and timeless appeal. From the looms and workshops of India to boutiques across Europe, Japan, Australia, and beyond, our garments carry the spirit of craftsmanship, comfort, and authenticity.

Indi Roots
Indi Roots
About The Founder

Suman Rathor

The journey of Indi Roots began not in a studio, but through a personal search for comfort. For years, I found myself looking for clothing that felt beautiful yet effortless to wear. Many garments looked attractive but lacked comfort, breathability, and connection to the people who made them. This search led me deeper into India's textile traditions.

Travelling through artisan communities, visiting workshops, and experiencing the remarkable craftsmanship of regions such as Bhuj, Jaipur, Sanganer, and Bagru transformed my understanding of clothing. I discovered fabrics that carried stories, techniques preserved through generations, and artisans whose work deserved a wider audience.

Our Mission

Bridging Heritage With Modern Wearability

Indi Roots was created to bridge these worlds. The brand combines contemporary silhouettes with India's textile heritage, creating clothing that feels natural, timeless, and meaningful. Our collections are designed for women who value comfort, craftsmanship, and authenticity.

Our Mission - Indi Roots
Our Vision - Indi Roots
Our Vision

Empowering Artisans, One Collection At A Time

As a founder, my vision is not only to create beautiful garments but also to support artisan communities, encourage slow fashion, and build long-term partnerships with retailers who share these values. Every collection is an invitation to experience the beauty of Indian craftsmanship in a modern and wearable form.

OUR PHILOSOPHY

Our Philosophy We believe clothing should feel as beautiful as it looks.

At Indi Roots, every collection begins with comfort, natural materials, and the hands of skilled artisans. Through small-batch production, traditional textile techniques, and contemporary silhouettes, we create womenswear that carries the warmth of Indian craftsmanship into modern wardrobes.

Our garments are designed to move gently between cultures, seasons, and lifestyles—bringing together breathable fabrics, artistic details, and timeless design.

Our Vision - Indi Roots